You may be noticing there’s a little more traffic these days in your leasing offices, and it’s not really a surprise. This is the time of year when people think about making a move. It’s also an interesting time in our industry where there’s new competition in many markets. Depending on your community, you could…
Brand Management: The New Must- Have Amenity
Brand Management: The New Must-Have Amenity The concept of brand management has always been an area of focus for Marketing Directors in this industry. How do we distinguish and position our brand, our communities apart from the competition? Based on recent observation there now appears to be a new twist on this concept. Instead…
5 Must-Ask Questions Not On Your Guestcard
Ah, guestcards. For all the good they do – documenting contact information, ensuring consistency for fair housing, keeping track of follow up attempts – they don’t provide much in the way of helping to establish an emotional connection with a prospect. In an earlier post, I mentioned there is a two-part strategy to securing more…
Reduce Effort for Your Residents!
Join us for Part 1 of our NEW Onsite Insites LIVE! Series, “Quit Trying to WOW Me!” Part 1: Reduce Effort for Your Residents In this multi-tasking world, residents have more than enough on their plates. Living in your community should be an oasis, not a headache. In this session, learn 5 ways to…
Lia Nichole Smith to present at the AAGD Education Conference
Mark your calendars, Dallas multifamily professionals! Lia Nichole Smith will be presenting on January 14, 2016. The session entitled “Teams are People Too: What Inspires, Motivates and Infuriates Employees” will give you some insight into how thousands of employees across the country are feeling about their jobs, their managers and the companies they work for….
When Models Attack! 5 Ways to Avoid Move-In “Meh”
It’s no secret that advertisers use all sorts of airbrushing techniques to erase a model’s imperfections. Who would possibly want to buy a product represented by an imperfect spokesperson? Would that dress or those accessories be less desirable when photographed on someone with a fuller, dare I say normal, physique? Recently, models and celebrities have…
Don’t Be Afraid When Residents Throw Shade
It’s the Number One question I answer when I’m at industry events: “How do you hide the negative reviews on ApartmentRatings.com?” The answer I give is often met with skepticism. “You don’t hide them. You embrace them.” Ratings and reviews have been around long enough to have some research surrounding them, and what is becoming…
ApartmentRatings.com is Now an ILS!
WE HAVE REAL FEEDBACK TODAY THAT HELPS USERS MAKE DECISIONS QUICKLY. ApartmentRatings leads have converted 5X more than the diluted leads from the bulky, expensive ILS listings. Now we’re taking things to the next level! Starting Nov 1st, we’re debuting ILS on ApartmentRatings.com. Integration is Simple! • Choose ApartmentRatings from the ILS portal in your…
9 to 5: Office Hours That Work for Staff and Residents!
Join us for Part 2 of our NEW Office Space Series on Onsite Insites LIVE! 9 to 5 – Office Hours That Work for Staff and Residents. Office hours and staffing have become a standard that most companies have written in stone. However, with technology and a better focus on work-life balance, the “standard” hours don’t…
Jen Piccotti to Present HAA APPLE Core Session V – Where Have All the Look & Leases Gone?
Where did all the Look and Leases Go? Presented by Jen Piccotti on August 11, 2015 Leasing apartments is a tricky game to play. Most prospects tour four to six apartment communities before selecting the one they feel deserves their commitment and most importantly, their money. So who wins the lease? In this session, you’ll learn…
Jen Piccotti to Speak at WMFHA July Membership Meeting
Join Jen Piccotti at WMFHA’s July Membership Meeting on July 15th at 11:30 a.m. for the inside scoop on today’s renter, based on the newly released, groundbreaking study, “The 2015 Online Renter Study.” Your prospective residents in 2015 are not your familiar cast of characters. In this session: Uncover the clues to who this new…
SatisFacts Will See You at NAA 2015!
We’ll see you at NAA! We hope you’ll stop by our booth #1142 to say hello! Doug, Jen, Lia and the Sales Gang will all be there! Mark your calendars for our NAA sessions: Kickstarter Sessions (Wed. 6/24, 3:15-4:15) Tune Up Your Turnover: Three Predictive Analytics To Optimize Renewals Operations – Jen with Eric Clark and Heather…
Education Blog 